Hex Mex

Hex Mex: The Mesoamerican Curse of Smoke and Spice

Born from the fiery heart of ancient Mesoamerican realms, Hex Mex is a dark spell of smoke and heat — a blend that casts a devilish charm over your BBQ. The delta attack of Habanero, Ancho, and Chipotle chilies ignites the senses, while brown sugar wields its caramelized sweetness like a sly ally, taming the blaze with subtle grace.

Deep, meaty notes of garlic and onion ground the blend, balanced by the tangy bite of ginger, black pepper, and cinnamon. All of this is cloaked in the smoky, sweet haze of paprika, waxing on and waxing off like a mystic flame dancing in the twilight.

Inspired by the vibrant traditions of the Day of the Dead, where spice and smoke honor those who have passed with fiery offerings and sweet remembrance, Hex Mex carries the soul of celebration and reverence — a flavor as bold and enduring as the ancient rituals themselves.

Usage Rituals:

• Best applied as a dry rub on white meats.

• Cook over indirect flame to coax out the full depth of flavour.

• Beware the direct fire — the sugar’s sweet kiss may catch and burn if left unattended.

Hex Mex — the smoky curse that haunts your grill, for those daring enough to embrace its fiery legacy.